The simple and reliable solution for measuring TV usage and determining ratings.
Today’s media market is one of sweeping changes. New receiver technologies, digitization and ever-changing television viewing habits pose complex challenges, especially to measuring TV usage.
When you’re conducting market research and need a reliable technical measurement for quantitative viewer analysis:
Coverage/reach analyses
Effective advertising exposure analyses
Media plan evaluations
Monitoring the competition
Individually customizable panel profiles/scale:
Representative panels
User panels / Specific target groups
Control groups
The measured results form the basis for your business as:
Market research institute
Media agency
Advertiser
Broadcasterer
As a broadcaster, you want a better understanding of your viewers:
